Michigan Based Companies spotlight: MURDER MITTEN

michigan boarder, snowboard, michigan, midwest, snowboarding, Al Pal, Murder Mitten

There is nothing we love more than Michigan based shreds who are adding on! We caught up with local brand MURDER MITTEN’s owner/operator Al Pal to give us some insight on how this went from an idea to a brand and what you can do to help business!

  • Note Al Pal is better than you at snowboarding. Al Pal only writes in all CAPS.

What is MURDER MITTEN?

MURDER MITTEN IS A JOKE THAT WENT WAY TOO FAR.  I GUESS IT’S CLOTHING COMPANY NOW?  I LITERALLY HAD NO INTENTION OF EVER SELLING THIS SHIT TO OTHER PEOPLE.  IT WAS JUST SOMETHING I DID BECAUSE I THOUGHT IT LOOKED COOL AND MY HOMIES LIKED IT.

When and where was it started?

I GUESS THIS COULD ALL BE TRACKED BACK TO MY DORM ROOM LIKE 4 YEARS AGO.  I KEPT SEEING KIDS WALKING AROUND IN THOSE “DETROIT HUSTLES HARDER” HATS IN BIRMINGHAM AND IT REALLY PISSED ME OFF.  NO DISRESPECT TO THE DUDES AT APTEMAL I THINK THEIR SHIT IS DOPE, BUT SEEING THESE LIKE 13 YEAR OLD WHITE KIDS FROM THE RICHEST PART OF THE STATE WALKING AROUND WITH DETROIT PLASTERED ALL OVER THEM REALLY FUCKIN GOT TO ME.  I ALWAYS HEARD THE TERM “MURDER MITTEN” BUT ALL THE CLOTHING I EVER SAW WITH IT LOOKED REALLY FUCKING GAY.  LIKE, ED HARDY CURSIVE SHIT.  NOT ABOUT THAT LIFE.  SO I TOOK A SHARPIE AND A STENCIL AND WROTE MURDER MITTEN ON A TALL TEE AND WORE IT TO A RAIL JAM AT MT. HOLLY.  KIDS FUCKIN FLIPPED OUT OVER IT AND OFFERED TO BUY IT OFF OF ME.  FROM THERE I CAME UP WITH THE IDEA FOR THE MURDER MITTEN AND “THE MID WEST” LOGOS.  I FOUND SOME DUDE ON THE INTERNET TO CUT ME SOME STICKERS BUT HE CHARGED ME LIKE $1.25 A POP.  I DID THAT FOR A COUPLE YEARS AND HAD A COUPLE SWEATSHIRTS AND TEE SHIRTS MADE HERE AND THERE BUT IT WASN’T UNTILL LAST OCTOBER THAT I REALLY GOT MY SHIT TOGETHER.  LAST SEPTEMBER I GOT A CHECK IN THE MAIL FOR $1000 (I CANT TELL YOU WHAT IT WAS FOR OR WHO IT WAS FROM, BUT BASICALLY I WASN’T EXPECTING IT) AND I WAS FACED WITH THE OPTION OF EITHER SPENDING A GRAND ON BOOZE OR BUYING A STICKER PLOTTER.  ULTIMATELY I BOUGHT THE STICKER MACHINE (MY LIVER WAS STOKED) AND STARTED FUCKING AROUND WITH THAT AND SELLING STICKERS.  PRETTY SOON I FIGURED OUT YOU COULD GET A SPECIAL VINYL THAT I COULD CUT WITH MY PLOTTER AND THEN HEAT TRANSFER ONTO CLOTHING, SO I DECIDED TO BUY A HEAT PRESS AND THE REST IS HISTORY.  I MADE THE WEBSITE AND STARTED SELLING SHIT ONLINE AND AS SOON AS I MADE ENOUGH MONEY FROM THAT I BOUGHT THE SNAPBACKS THAT IM SELLING RIGHT NOW.

What was the initial purpose behind the brand?

I GUESS I ALREADY ANSWERED THAT, BUT IT’S JUST FOR ALL THE HOMIES WHO ARE TRYING TO REP THE MITTEN.  IM TIRED OF SEEING DETROIT GET ALL THIS LOVE WHEN IT’S A FUCKED UP PLACE AND HALF THE PEOPLE WEARING THOSE OLDE ENGLISH “D” HATS HAVE NEVER BEEN THERE.  AND NOBODY WHO SKATES OR SNOWBOARDS WANTS THOSE FUCKIN STICKERS THAT SAY “LOVE” WITH THE MITTEN AS THE “V”.  MURDER MITTEN IS FOR ALL THOSE HOMIES OUT THERE WHO JUST WANNA DO IGNORANT HOODRAT SHIT WITH THEIR FRIENDS.

michigan boarder, snowboard, michigan, midwest, snowboarding, Al Pal, Michigan Murder

Who is involved with it currently?

IT’S JUST ME.  PEOPLE THINK MY OPERATION IS WAY MORE LEGITIMATE THAN IT IS.  IM LIVING IN MY PARENTS BASEMENT MAKING ALL OF THIS SHIT BY HAND AND THE PROCESS FUCKING SUCKS.  PLUS ITS WINTER NOW AND I HAVE EVERY INTENTION OF PUTTING IN AT LEAST A 150 DAY SEASON, SO STOP SENDING ME EMAILS ASKING IF YOUR SHIT HAS SHIPPED YET.  YOU’LL GET IT I PROMISE.

BUT I DEFINITELY HAVE TO GIVE SHOUT OUTS TO TYLER MAY AND JACK HARRIS.  I MET TYLER AND JACK RIGHT WHEN I STARTED DOING ALL THIS SHIT AND THEY’RE PARTIALLY THE REASON I ACTUALLY PURSUED IT.  THE ONLY REASON I STARTED MAKING SHIT WAS SO THAT MY HOMIES AND I COULD WEAR IT WHEN WE WERE RIDING AND THOSE TWO WERE THERE RIGHT FROM THE START FOR SURE.  ALSO SHOUTS TO ERIC STARKE AND MATTY VAN THEY’RE SOME O.G. SUPPORTERS AS WELL.

RIGHT NOW IVE GOT A CREW OF KIDS WHO REP PRETTY HARD FOR ME AND THEY’RE DEFINITELY KEEPING ME IN BUSINESS.  ALL THE #INSTAFAM HOMIES (JOEY, GREGG, MATTY MILLS, MATT RUHLE, A-ARON) ARE KILLIN IT AND KEEP YOUR EYES OPEN FOR #FUCKTYLER THE MOVIE.

Do you have future aspirations for the brand?

MAKING THAT  INITIAL THOUSAND DOLLARS BACK WOULD BE COOL.  BUT I REALLY WANT TO MAKE MITTENS BY NEXT SEASON.  OTHER THAN THAT, IM JUST HAVING FUN DESIGNING SHIT AND GIVING IT TO MY FRIENDS.  IF ANYBODY WANTS TO INVEST 10 GRAND INTO GETTING CUSTOM MITTENS MADE LET ME KNOW.

Where can someone view and purchase goods?

WWW.MURDER-MITTEN.COM

ALSO, I WORK AT HAWK ISLAND SNOWPARK AND I’LL BE THERE QUITE A BIT THIS WINTER.  I ALWAYS KEEP SOME SHIT IN MY CAR SO IF YOU EVER SEE ANYBODY REPPIN MURDER MITTEN AT HAWK OR MT. BRIGHTON THERES A GOOD CHANCE IM AROUND.

CHECK OUT WWW.HAWKISLANDSNOWPARK.COM AND PICK UP A SEASON PASS.  IT’S WORTH IT.

#VACATIONGAMEPROPER

#VACATIONGAMEPROPER from Al-Pal on Vimeo.

Jack Harris Michigan Boardin from JACK HARRIS on Vimeo.

Share this article!

You must be logged in to post a comment Login